Chevrolet. Newspaper ads

McCann credits:

Agency: McCann Worldwide

Advertiser: Chevrolet

Medium Type: Print

CEO: Fernando Fascioli

General Creative Director: Mauricio Fernandez Maldonado

Account Director: Tatiana Mosquera

Art Director: Marco Zuniga 

JCB. Photo Retouching. Newspaper Ads

McCann credits:
Agency: McCann Worldwide
Advertiser: JCBamford Excavators Limited
Medium Type: Print
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Photo retouching: Marco Zuniga

Making of and instructions for retouching Mall Plaza Ads at McCann Worldwide

PROJECT 1

Agency: McCann Worldwide

Advertiser: Mall Plaza

Medium Type: Promotional campaign

CEO: Fernando Fascioli

General Creative Director: Mauricio Fernandez Maldonado

Account Director: Tatiana Mosquera

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

A sketch of the ad idea

Choosing the location for the model shoot

Photography session with the model

Editing the photo and choosing the right place to add the model to the advertisement

Incorporating the tagline into the advertisement

PROJECT 2

Agency: McCann Worldwide

Advertiser: Yellow Pages

Medium Type: Awareness Ad

CEO: Fernando Fascioli

General Creative Director: Mauricio Fernandez Maldonado

Account Director: Tatiana Mosquera

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Photography session with the model

Incorporating the tagline into the advertisement

PROJECT 3

Agency: McCann Worldwide

Advertiser: Mall Plaza

Medium Type: 360 campaign (Re-branding)

CEO: Fernando Fascioli

General Creative Director: Mauricio Fernandez Maldonado

Account Director: Tatiana Mosquera

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Retouching instructions for the photography images

PROJECT 4

Agency: McCann Worldwide

Advertiser: Mall Plaza

Medium Type: Father's Day campaign

CEO: Fernando Fascioli

General Creative Director: Mauricio Fernandez Maldonado

Account Director: Tatiana Mosquera

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Retouching instructions for the photography images

Incorporating the tagline into the advertisement

PROJECT 5

Agency: McCann Worldwide

Advertiser: Mall Plaza

Medium Type: 360 campaign

CEO: Fernando Fascioli

General Creative Director: Mauricio Fernandez Maldonado

Account Director: Tatiana Mosquera

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Retouching instructions for the photography images

PROJECT 6

Agency: McCann Worldwide

Advertiser: Mall Plaza

Medium Type: 360 campaign

CEO: Fernando Fascioli

General Creative Director: Mauricio Fernandez Maldonado

Account Director: Tatiana Mosquera

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Retouching instructions for the photography images

Using stock images for the background

Results of retouching the images

Incorporating the tagline into the advertisement