PROJECT 1
Agency: McCann Worldwide
Advertiser: Mall Plaza
Medium Type: Promotional campaign
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
A sketch of the ad idea
Choosing the location for the model shoot
Photography session with the model
Editing the photo and choosing the right place to add the model to the advertisement
Incorporating the tagline into the advertisement
PROJECT 2
Agency: McCann Worldwide
Advertiser: Yellow Pages
Medium Type: Awareness Ad
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Photography session with the model
Incorporating the tagline into the advertisement
PROJECT 3
Agency: McCann Worldwide
Advertiser: Mall Plaza
Medium Type: 360 campaign (Re-branding)
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Retouching instructions for the photography images
PROJECT 4
Agency: McCann Worldwide
Advertiser: Mall Plaza
Medium Type: Father's Day campaign
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Retouching instructions for the photography images
Incorporating the tagline into the advertisement
PROJECT 5
Agency: McCann Worldwide
Advertiser: Mall Plaza
Medium Type: 360 campaign
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Retouching instructions for the photography images
PROJECT 6
Agency: McCann Worldwide
Advertiser: Mall Plaza
Medium Type: 360 campaign
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Retouching instructions for the photography images
Using stock images for the background
Results of retouching the images
Incorporating the tagline into the advertisement
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