Thursday, November 21, 2013
Friday, November 8, 2013
UPC University. New degree programs
Introduction:
A private university located in Laureate International Universities, the network of the world's largest private universities.
The Department of Communication & Marketing at UPC University has an old syllabus that needs to be refresh with the new mass media.
Title: New Degree Programs
Advertiser: Faculty of Marketing & Communication at UPC
Project: A strategy of communication for students of Marketing career at the university.
Idea:
Degree programs will be downloaded through to a landing page. The syllabus will update to a new version soon (analogy-comparing it with a computer software).
The challenge to communicate was to used the social media, common areas in the school and student's smartphones.
In that campaign, I created human billboards, flyers, and signals at the university as shown in the images below. Also, I needed to create a name for this New Degree Programs.
Credits:
Advertiser: UPC Universidad Peruana de Ciencia Aplicadas
Career: Department of Communication & Marketing at UPC
Career Director: Monica Goyzueta
Concept Art Director: Marco Zuniga
Graphic Designer : Marco Zuniga
Graphic design assets
A private university located in Laureate International Universities, the network of the world's largest private universities.
The Department of Communication & Marketing at UPC University has an old syllabus that needs to be refresh with the new mass media.
Title: New Degree Programs
Advertiser: Faculty of Marketing & Communication at UPC
Project: A strategy of communication for students of Marketing career at the university.
Idea:
Degree programs will be downloaded through to a landing page. The syllabus will update to a new version soon (analogy-comparing it with a computer software).
The challenge to communicate was to used the social media, common areas in the school and student's smartphones.
In that campaign, I created human billboards, flyers, and signals at the university as shown in the images below. Also, I needed to create a name for this New Degree Programs.
Credits:
Advertiser: UPC Universidad Peruana de Ciencia Aplicadas
Career: Department of Communication & Marketing at UPC
Career Director: Monica Goyzueta
Concept Art Director: Marco Zuniga
Graphic Designer : Marco Zuniga
Selling idea
WhatsApp Group
Facebook
Code QR
Flyer gave in common areas
A responsive landing page
Posters
Human Billboards at common areas
Social media
A landing page

Launch!... in a landing page
A brochure
Social media quotes
Named: Com&Mkt14 (New syllabus)
Graphic design assets
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