ESDx RAW Rolling Papers. A collaboration sealed with authenticity

Project Overview:

The objective of this project was to design a website banner that addresses a recurring customer concern: how to easily identify authentic products from the official collaboration between ESD x RAW Rolling Papers.

This concept explores a visual communication approach that reinforces product authenticity while building consumer confidence. In this case study, I share the creative thinking, strategic rationale, and design criteria behind the proposed solution, demonstrating how visual storytelling can help solve a real brand communication challenge. 

For a deeper look into the complete creative idea, please visit the following link click here

Catnip Inside. Lovably Fun Outside | LitLabs Concept Exploration

Funny Catnip Joints for Cats with Dried and Organic High Potency Catnip

This project was created using a combination of AI-powered creative tools together with Adobe Illustrator and Adobe Photoshop.

I would love to share every step behind the creation of each image, but I don't want to overwhelm you with long prompt breakdowns. Instead, I'm sharing the primary prompt click here to give you a clear understanding of the creative structure, workflow, and the type of results it produces.

Adobe Illustrator and Photoshop were used to complement the AI workflow by refining compositions, improving precision, maintaining visual consistency, and reducing the need to repeatedly generate new images. Rather than relying solely on AI, this project demonstrates a hybrid creative workflow where multiple tools work together to produce higher-quality results while saving valuable production time.

This post showcases the Love version of the campaign. The project was developed around two complementary creative territories: Fear and Love. In my next post, I'll share the complete set of visuals created for the Fear version, along with the creative thinking behind that execution.

Credits:

Brand: LitLabs

Product: Funny Catnip Joints for Cats with Dried and Organic High Potency Catnip

Project: Infographic. Key features that deliver value

Media Channel: Amazon Listing

Art Director: Mark Zuniga

AI Prompt Designer: Mark Zuniga

Generative AI Tool: Magnific AI, Flora AI, Chat GPT

Project Completion Date: 2026

For a deeper look into the complete creative process, please visit the following link click here

Below, you'll find the images created throughout this project, along with a brief explanation of the tools used at each stage of the creative process. My goal is to provide insight into the workflow and demonstrate how combining multiple AI and creative tools can help you achieve results that align with your creative vision and project objectives. I hope this breakdown inspires you to build your own efficient workflow and produce visuals that meet and even exceed your expectations.

This image was created using Magnific AI, a platform specializing in high-end image upscaling, AI-powered image generation and reimagining, video creation, and intelligent visual workflows.

This image was expanded using Adobe Photoshop's Crop Tool, followed by the Generative Expand feature without using a text prompt.

This image was generated once again using Magnific AI. To further strengthen the Love concept, a new prompt was carefully crafted with additional background details designed to amplify the emotional narrative and create an intentionally exaggerated atmosphere of love, warmth, and affection. The prompt used for this iteration is shared at the end of this case study.

Finally, Adobe Illustrator was used to adapt the artwork to the required banner dimensions, ensuring that the conceptual image maintained its visual impact at the final size. The composition was refined to balance the key visual, the creative tagline "Catnip Inside. Lovably Fun Outside" and the product packaging, resulting in a clean, engaging, and production-ready layout suitable

After describing the creative vision I had in mind in as much detail as possible, I asked ChatGPT to organize, refine, and optimize my prompt while preserving my creative direction and objectives. The result was a more structured, detailed, and production-ready prompt that accurately translated my ideas into a format better suited for AI image generation. Below, I share the final prompt that guided this creative process.

PROMPT:

Use the dark horror reference image @reference1 as the base for the composition, framing, perspective, and spatial arrangement, but transform the entire scene into its complete opposite: an atmosphere of love, tenderness, calmness, and cleanliness.

Do not change the main structural layout of the scene; preserve the overall visual logic of the room, the position of the main character, the clipboard on the left, the interior setting, and the sense of depth. What must change completely is the mood, lighting, condition of the environment, and the emotional tone.

The scene must look hyper-realistic, warm, bright, and cozy, with a clear Love theme aesthetic.

Turn the dark, ruined room into a beautiful, pristine, serene interior using a pastel pink, blush pink, soft cream, light peach, and warm white color palette. The lighting should be soft, romantic, and diffused, like natural daylight entering through windows on a peaceful morning, with a delicate glowing atmosphere.

Key elements to show:

Same base composition inspired by the dark reference, but now as a loving, positive version @reference1

The main Love character in the center should remain in an equivalent position, but with a sweet, relaxed, loving expression.

On the left side, include the clipboard / report board, clean and neatly presented, maintaining its compositional role.

The room should feel like an extremely clean, tidy, and new cat living room / play room.

Wherever the dark reference showed chaos, destruction, dirt, scratches, or fear, replace it with harmony, softness, and order.

The cat toys should appear on the rug and floor, but they must be very clean, carefully placed, and neatly arranged, as if the room is prepared for a sweet play session.

The cat house / cat tree / cat furniture must look brand new, spotless, with no scratches, no torn fabric, no visible damage, and no wear.

If hanging objects or accessories appear in the composition, they should look cute, clean, soft, and decorative — never messy or damaged.

The whole scene should communicate a loving environment where the cat plays in total comfort, sweetness, and affection.

Visual feeling:

Romantic, adorable, clean, premium, delicate.

No horror, no destruction, no dirt, no darkness, no tension.

Everything should feel like the “Love” version of the Fear universe, keeping the same scene logic but in a completely opposite emotional state.

Style:

Hyper-realistic - soft pastel lighting - clean premium pet interior - romantic cozy mood - high detail - soft shadows - beautiful texture detail - polished and tidy environment

Important:

Keep the scene inspired by the dark reference, but completely replace the fear energy with love energy.

The rug should look soft, fluffy, clean, and inviting.

The floor should look clean, polished, and tidy.

The entire room should look fresh, new, cared for, and beautifully maintained.

Negative prompt (optional):

dark, horror, messy, dirty, scratched furniture, torn fabric, broken cat tree, destroyed room, creepy mood, chaos, grunge, blood, scary, damaged objects, clutter, trash, tension, dramatic fear lighting

@reference1

Infographics proposals:

Creative rationale:

Amazon A+ Content | Initial Creative Proposal

Amazon listing:

Credits:

Brand: LitLabs

Product: Funny Catnip Joints for Cats with Dried and Organic High Potency Catnip

Project: Infographic. Key features that deliver value

Media Channel: Amazon Listing

Art Director: Mark Zuniga

AI Prompt Designer: Mark Zuniga

Generative AI Tool: Magnific AI, Flora AI, Chat GPT

Project Completion Date: 2026

Catnip Inside. Fearfully Fun Outside | LitLabs Concept Exploration

Funny Catnip Joints for Cats with Dried and Organic High Potency Catnip

This project was created using a combination of AI-powered creative tools and Adobe Illustrator and Adobe Photoshop.

I would love to share every step of the creative process behind each image, but I don't want to overwhelm you with lengthy prompt breakdowns. Instead, I'm sharing the primary prompt to provide a clear understanding of the overall creative structure, workflow, and the type of results it produces.

Adobe Illustrator and Photoshop were used to complement the AI workflow by refining compositions, improving precision, maintaining visual consistency, and reducing the need to repeatedly generate new images. Rather than relying solely on AI, this project demonstrates a hybrid creative workflow where multiple tools work together to achieve higher-quality results while saving significant production time.

This post showcases the Fear version. The project was developed around two complementary creative territories: Fear and Love. In my next post, I'll share the complete set of visuals created for the Love version, along with the creative thinking behind that execution.

Credits:

Brand: LitLabs

Product: Funny Catnip Joints for Cats with Dried and Organic High Potency Catnip

Project: Infographic. Key features that deliver value

Media Channel: Amazon Listing

Art Director: Mark Zuniga

AI Prompt Designer: Mark Zuniga

Generative AI Tool: Magnific AI, Flora AI, Chat GPT

Project Completion Date: 2026

For a deeper look into the complete creative process, please visit the following link click here

Below, you'll find the images created throughout this project, along with a brief explanation of the tools used at each stage of the creative process. My goal is to provide insight into the workflow and demonstrate how combining multiple AI and creative tools can help you achieve results that align with your creative vision and project objectives. I hope this breakdown inspires you to build your own efficient workflow and produce visuals that meet and even exceed your expectations.

This image was created using Magnific AI, a platform specializing in high-end image upscaling, AI-powered image generation and reimagining, video creation, and intelligent visual workflows.

This image was expanded using Adobe Photoshop's Crop Tool, followed by the Generative Expand feature without using a text prompt.

This image was generated once again using Magnific AI. To further strengthen the Love concept, a new prompt was carefully crafted with additional background details designed to amplify the emotional narrative and create an intentionally exaggerated atmosphere of love, warmth, and affection. The prompt used for this iteration is shared at the end of this case study.

Finally, Adobe Illustrator was used to adapt the artwork to the required banner dimensions, ensuring that the conceptual image maintained its visual impact at the final size. The composition was refined to balance the key visual, the creative tagline "Catnip Inside. Fearfully Fun Outside" and the product packaging, resulting in a clean, engaging, and production-ready layout suitable

After describing the creative vision I had in mind in as much detail as possible, I asked ChatGPT to organize, refine, and optimize my prompt while preserving my creative direction and objectives. The result was a more structured, detailed, and production-ready prompt that accurately translated my ideas into a format better suited for AI image generation. Below, I share the final prompt that guided this creative process.

PROMPT

Tight cinematic FEAR-themed scene in 1:1 format, set in a living room at night. Dark atmosphere, low-key lighting, deep blue-black shadows, cold tones, psychological tension, elegant horror mood.



The scene is centered on one plush FEAR character @reference1 standing on a living room rug, holding an X-ray film in both hands and looking at it in shock. The X-ray must clearly show the inside of the character’s body, revealing that there are no bones at all inside. Instead of bones, the interior is visibly filled only with catnip. The X-ray should feel readable and believable, with the silhouette of the plush body visible and the inside densely packed with catnip texture rather than any skeleton structure.



The FEAR character @reference1 must have a terrified embroidered expression, wide pink eyes, tense posture, and a fearful body reaction while staring at the X-ray as if realizing its own dangerous vulnerability.

In the background, at a distance inside the living room, a cat is watching the character. The cat should feel like a threatening presence from afar, quietly observing. The cat must not dominate the composition. It should appear secondary in scale, placed farther back in the room, partially framed by shadows, but still clearly readable as a cat watching the scene.



The environment is a living room with a rug visible beneath the character. Scattered around the rug are other cat toys, subtly visible and naturally integrated into the scene, helping reinforce the setting without distracting from the main action. These can include small plush toys, string toys, crinkle toys, or soft toy objects placed around the floor.



The action of the scene is the horrifying realization that the FEAR character @reference1 is filled entirely with catnip, while the cat watches from a distance.



Composition and scale:

The FEAR character must visually dominate the frame
- the character should occupy around 60% to 75% of the frame height
- the X-ray must be clearly visible and readable in the character’s hands
- the cat must remain secondary in scale and placed farther back
- maintain believable close proportions
- avoid tiny character scale
- avoid giant-cat perspective
- the scene should feel intimate and cinematic, with the character as the main storytelling focus



Important character design constraints:


Preserve the handcrafted plush toy aesthetic
- body must remain a soft off-white plush cylindrical shape
- the top section must remain a dark crimson red plush cap with mottled texture
- the head/body silhouette must be one single soft plush form with a medium-rounded top
- preserve embroidered facial features
- both arms must be black
- both legs must be black
- the arms must be thin black rope-like limbs
- the legs must also be thin black rope-like limbs
- hands must be simple rounded knot shapes in black
- feet must be simple rounded knot shapes in black
- no visible fingers
- no realistic hands - do not add text, labels, arrows, or infographic elements
- keep the scene realistic and cinematic
- the character must remain the main focus
- the cat must stay secondary and distant
- the X-ray must clearly reveal catnip only, with no bones
- emotional fear and product-feature storytelling are the core of the image



X-ray detail:


The X-ray film must be held physically in the character’s hands
- it must show the character’s interior silhouette
- no bones, no skeleton, no internal body structure
- only catnip filling the inside
- the catnip inside the X-ray should be visually evident and distinct
- the X-ray should feel slightly illuminated or readable against the dark room



Visual focus should prioritize:


The FEAR character’s terrified reaction
- the X-ray in the hands
- the reveal that the body is filled only with catnip
- the distant cat watching
- the living room rug and scattered cat toys
- emotional tension and vulnerability



Lighting:


Low-key dark blue-black environment, soft cold moonlight, dramatic shadows, subtle practical interior ambience, deep blacks, and soft highlights on the plush texture, the X-ray film, and the cat’s silhouette in the distance.



Add a very subtle cyan-blue backlight using color #5BBCFF positioned behind the scene to softly illuminate part of the background and create a delicate rim light on the character silhouette, the X-ray edges, and selected contours of the distant cat. The glow must remain minimal and cinematic, preserving the dark atmosphere while adding depth separation and a premium branded visual tone.



Lens and camera:


Medium cinematic shot, 50mm lens, eye-level camera angle aligned with the character, shallow depth of field, sharp focus on the character and the X-ray, softer focus on the distant cat and the surrounding toys, realistic proportions, premium texture fidelity, luxury visual finish.

@reference1

Infographic proposals:

Creative rationale:

Amazon A+ Content | Initial Creative Proposal

Amazon Listing:

Credits:

Brand: LitLabs

Product: Funny Catnip Joints for Cats with Dried and Organic High Potency Catnip

Project: Infographic. Key features that deliver value

Media Channel: Amazon Listing

Art Director: Mark Zuniga

AI Prompt Designer: Mark Zuniga

Generative AI Tool: Magnific AI, Flora AI, Chat GPT

Project Completion Date: 2026

End to End AI Lifestyle Workflow. Metrovac

As an Art Director, I’m responsible for creating guidelines and processes that improve how the team works and collaborates. A key part of my role is automating time-consuming tasks and workflows, allowing us to focus more energy on projects that truly demand deeper creative and strategic thinking. 

I’m constantly driven to refine and improve processes, not only to keep learning, but also to share that knowledge with others the methods, insights, and experiences that have helped me consistently deliver optimal results.

That’s why I’m sharing my workflow. I hope you find it useful and inspiring. 

Credits: Brand: Metrovac

Product: IT Vacuums and Blowers

Project: Realistic Lifestyle Product Images 

Media Channel: Amazon Listing 

Art Director: Mark Zuniga 

AI Prompt Designer: Mark Zuniga Generative 

AI Tool: Freepik 

Project Completion Date: 202

END TO END AI LIFESTYLE IMAGE. PRODUCTION WORKFLOW

Documentation of the full process: folder structure, reference selection, prompt building, generation, editing/retouching, and final client delivery.

Standardized Project Folder Structure

Standardized organization for storing briefs, working PSDs, resized/output files, and final deliverables making it easy to access each stage of the process.

Final Deliverables (Exported Files)

Export-ready results for delivery: final JPG/PNG/TIFF as requested, correct resolution, final naming convention, and approved versions only. No working files just finished outputs.

Project Intake & Requirements

Store everything received at the start: client brief, specs, required dimensions (e.g., 4000×2093), style references, deliverables list, naming/SKUs, notes, deadlines, and feedback history.

AI Generation & Retouch (Working PSDs)

Your “work-in-progress” PSDs where you fix what the AI didn’t get right: edge cleanup, shadows, deformations, weird textures, artifact removal, color correction, compositing, and any manual refinements. Fully editable files live here.

Format Adaptation (Resized/Output PSDs)

PSDs that are already cleaned up but adjusted to the requested format: reframing, background extension, layout alignment for 16:9 or custom ratios, safe margins, and consistency across the full set. This is the final PSD stage before export.

Reference Image Selection (Starting Point)

Examples of the images we chose to guide the AI from the start and keep product, background, pose, and style consistent.

Product reference preparation

To give the AI a strong product reference, we removed unnecessary elements from the original image. This helps the model focus on the essential product features and work more intelligently instead of copying the photo exactly. In some cases, a direct copy wouldn’t work because certain angles or elements may not fit the final composition.

Background guidance

To support the AI when generating backgrounds, we sometimes provided empty backgrounds with no people. This allowed the AI to build the environment more creatively, while we controlled the context and level of detail through the prompt.

Pose, models, and animals

For posture, human models, and dogs, we also supplied reference images so the AI had a closer visual target. This included specifying the exact dog breed we wanted to appear in the final result.

Prompt: Reference Mapping (Image → Role)

Each reference has a defined role and is cited in the prompt using @image # to control composition, camera angle, lighting, and realistic integration.

FREEPIK generation (Model + Output Format)

Screenshot of the Freepik Image Generator platform showing generated variations, the prompt, the selected model, and the output format/resolution settings for export.

Available Formats by AI Model

Comparison chart showing the supported formats and resolutions for each model to help identify the closest match to the client’s requirements. The selected format is highlighted in green. When using the Nano Banana or Seedream model, it provides the closest output size to the *client-requested delivery dimensions.

Final Results: Selection, Retouch, and Delivery

Shows the selected image (closest to the expected result), the marked areas requiring retouching in an editing program, and the final approved version delivered to the client.

Additional AI-Generated Variations (Lifestyle + Product in the Foreground)

Samples of additional AI-generated images for this project, keeping a lifestyle look with the product in the foreground, in use, and clearly visible.