Falabella. Advertisement pieces

Falabella is a Chilean multinational company operating in the food and beverage and retail sector. It is the second largest retailer in Chile after Cencosud and one of the largest in Latin America. 
The company operates its flagship Falabella department stores, shopping centers, hypermarkets, banks, and home improvement centers, as well as the Mall Plaza shopping centers, Tottus hypermarkets, and the Banco Falabella banks. 
The company has 259 stores in 27 shopping malls. The stores are composed of 64 department stores under the Falabella brand, 114 home improvement stores under the Sodimac brand, and 64 supermarkets under the Tottus brand. In Peru, the company owns the Saga Falabella brand.

Project details:
In Leo Burnett Worldwide's Falabella advertising pieces from 2005, I designed layouts, photos, and promotions based on seasonal trends and themes.
As a Graphic Designer, I prepared magazine layouts, catalogs, and brochure samples for art directors' feedback and approval.

On this page, you will be able to see some projects in which I have been involved

Credits: 
Agency: Leo Burnett Worldwide
Advertiser: Saga Falabella
Category: Department Store
Art Directors: Alfonso Fernandez - Keini Toma - Hiromi Shimabukuro
Account Director: Lorena Bodero
Graphic Designer: Mark Zuniga
Photos: Leo Burnett

Saga Falabella store




Billboard - Open doors


CATALOG COVERS

Cover of the footwear sneakers season


Cover of the winter sweaters season



Footwear soccer season cover


Cover of the jeans season




Father's day - cover


Furniture products - cover


Inside pages








Print ads




Billboards





Promotion Ad inside catalog













e-invites
Front


Back


e-invites - Front


e-invites - Back



e-invites - Beauty event




Advertising prints


















Packaging design



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