Designing a Visual Symphony: The Unforgettable Impact of My Work in Falabella's Advertising Campaigns

Step into the captivating realm of Falabella and experience the magic woven by my exceptional contributions to their advertising campaigns. As a passionate and skilled Graphic Designer, I had the privilege of crafting captivating layouts, curating compelling photos, and devising enticing promotions that seamlessly integrated seasonal trends and themes. Throughout my tenure at Leo Burnett Worldwide, which began in 2005, I consistently delivered designs that captured the essence of Falabella's brand identity.

As part of Leo Burnett Worldwide's Falabella advertising campaign from 2005, I was responsible for the design of layouts, photos, and promotional material based on seasonal trends and themes.
It was my responsibility as a Graphic Designer to prepare magazine layouts, catalogs, and brochure samples for the art directors' feedback and approval when I was in my role as a Graphic Designer.

Agency: Leo Burnett Worldwide
Advertiser: Saga Falabella
Category: Department Store
Art Directors: Alfonso Fernandez - Keini Toma - Hiromi Shimabukuro
Account Director: Lorena Bodero
Graphic Designer: Mark Zuniga

Falabella is a Chilean multinational company that operates primarily in the food, beverage, and retail sectors. Besides being one of the largest retailers in Chile after Cencosud, it is also one of the largest retailers in Latin America. 
In addition to its flagship Falabella department stores, the company operates shopping centers, hypermarkets, banks, and home improvement centers in addition to the Mall Plaza shopping centers, Tottus hypermarkets and Banco Falabella banks. 
There are 259 stores in 27 shopping malls that belong to the company. The company consists of 64 department stores under the Falabella brand, 114 home improvement stores under the Sodimac brand, and 64 supermarkets under the Tottus brand, all of which are under the Falabella brand.

With meticulous attention to detail, I meticulously crafted layouts that effortlessly engaged viewers and left a lasting impact. Drawing inspiration from the ever-evolving seasonal trends, I curated a visual narrative that resonated with the target audience and evoked an emotional connection to the brand. From eye-catching displays to carefully chosen typography, each element was thoughtfully designed to enhance the overall appeal and communicate Falabella's unique value proposition.

As a skilled curator of photography, I meticulously selected and integrated stunning visuals that not only showcased Falabella's products but also conveyed a sense of aspiration and desire. From fashion-forward images to beautifully composed scenes, I ensured that every photo captured the essence of Falabella's offerings, enticing customers and igniting their imagination.

Cover of the winter sweaters season

Footwear soccer season cover

Cover of the jeans season

Father's day - cover

Furniture products - cover

Inside pages

Promotions play a pivotal role in captivating the attention of consumers, and I took pride in creating enticing and innovative campaigns for Falabella. Leveraging my deep understanding of the market and consumer behavior, I developed promotional materials that spoke directly to the target audience, enticing them to explore Falabella's offerings. Whether it was limited-time offers, exclusive discounts, or exciting giveaways, each promotion was strategically crafted to generate excitement and drive customer engagement.

In my role, I took charge of creating visually stunning magazine layouts, catalogs, and brochure samples that not only met but exceeded the discerning standards set by our esteemed art directors. Each design showcased meticulous attention to detail, seamless information flow, and a cohesive visual narrative. From cover to cover, I aimed to create an immersive experience for readers, allowing them to explore Falabella's world with every turn of the page.


Promotion Ad inside catalog



e-invites - Front

e-invites - Back

e-invites - Beauty event

Advertising prints

Packaging design

On this page, you have the unique privilege of immersing yourself in a curated selection of captivating projects that bear my creative imprint. Each project serves as a testament to my unwavering commitment to excellence and my ability to breathe life into brands through visually stunning and engaging designs. Join me on this visual journey and witness the transformative power of design in shaping the success of Falabella's advertising campaigns.

No comments:

Post a Comment