PNK Miami: 3D Modeling. From Measurements to Final Render

I led this project alongside our 3D designer. Throughout the process, we went through several key stages to achieve our final goal: modeling PNK Miami's packaging in 3D. We started by taking precise measurements of the packaging, identifying which dimensions were similar to avoid unnecessary rework, and covering both the interior and exterior of the product. We carefully reviewed textures, shapes, and colors to create the most realistic result possible, including imperfections in both the packaging and the product itself.

My role was to provide clear instructions to the modeler and approve each part that met our visual standards. This process took about four weeks. In the end, we delivered product renders from the angles we needed, since we had previously worked on advertising using physical products, which we later replaced with 3D models.

 

Below is a step-by-step breakdown of the process, intended as a support guide for teams designing a product allowing them to review and approve each stage of a product line in a clear and organized way.