Thursday, May 29, 2014

UPC University. Some of my projects from 2013-2014

UPC is a private University located in Laureate International Universities, the network of the world's largest private universities.
A UPC marketing team hired me as an Art Director to create landing pages, ads, campaign and diferent layout to announce news at the university.

Advertiser: UPC Universidad Privada de Ciencias Aplicadas
Account Executives: Pamela Sánchez - Gabriela Martínez
Directors of Marketing: Monica Goyzueta - Enrique De las Casas Denegri
Freelance Copywriter: Sandra Ibanez / Marco Zuniga
Freelance Art Director: Marco Zuniga
Freelance Graphic Designer: Marco Zuniga

As an Ar Director, my responsibilities are the following:
• Come up with ideas for degree programs and events for the university.
• Provide marketing support to students.
• Creating landing pages for international conferences and events.
• Visual content, graphic design and art direction to ensure successful digital media strategies.
• Presentation design for faculty members.
• Designing newsletters with information university.
• Photographs are selected for the design of banners, flyers, posters, and other marketing support materials to promote events and enrollments on campus.
• Use the guidelines provided by the university.
• Provide assistance in setting up meetings with providers' universities.
• Participate in marketing team meetings to discuss brand guidelines.
Deliver final electronic files to print providers.

I have included a few samples of my work below

Print Ad:

Direct marketing:

Career: Business Department
Theme: VI International Congress of Business at UPC
Project: Landing Page Design


A communication strategy for students of Marketing careers at the university. 
Project: A new degree program.
Concept: Degree programs can be downloaded through a landing page.
Social media, human billboards, flyers, and signals at the university were used to communicate as shown in the images.

Email Blast:

Direct Marketing:


Sunday, May 11, 2014

SPA. Product & Package Design

Brand & Logo Design / Icons Design / Illustrations - Hand Drawn / Illustrations - Computer / Packaging Design / Photo Retouching / Product & Package Design.
  • Creative Direction
  • Design
  • Print Management
  • Illustration