Thursday, August 22, 2019

Brand Identity of Cracked


Cracked was founded in 2018 with a simple goal in mind; deliver an appetizing egg and chicken-fare menu composed completely of free-range and organic ingredients. This concept was created by Chef Adrianne Calvo, whose Maximum Flavor style has captivated her customers for over a decade now.

Credits of project:

Advertiser: Cracked by Chef Adrianne
Advertising Agency: Gorilla Management Group
Project: Brand Identity
Software: Adobe Illustrator, and Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Sheehan Planas
Photographer: Erick Coego

Table of contents:

• About Cracked
• Cracked Mission Statement
• Adrianne Bio and Corporate Sponsorship Collaborations
• Logotype
• Monochrome Versions
• Incorrect Use

• Cobranding
• Color Palette
• Typography
• Primary Typeface
• Secondary Typeface
• Identity Elements
• Stationary
• Applications


To learn more check it out here