Monday, November 28, 2016

Florida Lumber. Cover design

A surreal scene created in Adobe Photoshop as you can see my digital technique here,  where I developed an analogy, replacing Christmas lights with lumber doors.

On this image, the client needed to communicate the doors variety and to send a greeting for Christmas to their customers. With the power of design and strong concept, we produce a picture, mixing imagery of doors for creating a Christmas tree. Is important to mention our client is a leading supplier of lumber, doors, paint and building materials. Please look at the post-production elements below.

Florida Lumber is the leader in providing quality building materials, lumber, steel, doors, hardware, and paints in the South Florida region.
Theme: Christmas
Category: Print
Entry Type: Magazine
Tagline: From our store to your home

Agency: GMG Advertising
Advertiser: Florida Lumber
Topic: Christmas Day
Category: Print
Entry Type: Magazine
Account Executive: Erica Martin
Concept Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Copywriter: Mike Beovides
Photography: Florida Lumber / Shutterstock

Photoshop Manipulation Tutorial Christmas Ad

Textures: zoom in

Final artwork

Elements: Shutterstock images


Final Artwork

Friday, November 18, 2016

A+ MiniStorage. You enjoy it, we store it. Billboard

For these pieces, the idea of this campaign is to emphasize the spaces for anything you have, no matter the size such as the items you see in these images (a yacht, a motorcycle or an RVs). At the end of the day, what matters is that you are relax and enjoying your day or your vacation since A+ MiniStorage will help you store it.

Agency: GMG Advertising
Advertiser: A+ MiniStorage
Category: Billboard
CEO: Mike Beovides
Senior Executive Manager: Jennifer Rangel
Concept Art Director: Marco Zuniga
Art Director: Marco Zuniga
Copywriter: Marco Zuniga / Mike Beovides
Graphic Designer: Marco Zuniga
Photography: Shutterstock

Selling the big idea

Table of contents:

• Current understanding
• Value, attitudes & lifestyle
• Target audience
• The problem
• Insight
• The challenge
• Brand support
• The Solution: Connection
• Big idea!
• Unique selling proposition
• Execution

Current understanding

We live in a world where buying whatever we desire adds enjoyment to our lives. This need of purchasing to enjoy leaves us with a big problem. Each time we buy something new we are left with less and less space to store these items we enjoy and wondering what to do.
“Where do we store all these items we enjoy so much?”


The concept behind our design places value on your items and making sure that just because you don’t have room for it doesn’t mean you have to get rid of it. Memories and time spent with these items can be safely stored and taken out later without cluttering your home.  

Value, attitudes & lifestyle

Buy everything you want…

Target audience

… and enjoy everything that you buy

The problem

But then, you don’t know where to store it


“I never have space for anything”.

The challenge

The challenge is to demonstrate that  A+ Mini Storage has that space you’re looking for.

Brand support

At A+ MiniStorage we have the space you are looking for to store the items you value so much

The Solution: Connection

The most important thing to remember is to enjoy because A+ Mini Storage will be in charge of the rest

Unique selling proposition


The door seen above the billboard serves as an analogy to buy the space you need offering by A+ Mini Storage. Within the graphic, we aim to place text detailing the dimensions of storage and number of parking spaces available for RVs and boats.


Execution: 360° campaign

Print Ads



Exciting news about billboard A+ MiniStorage from NBC

Digital technique: YouTube channel

My workstation

Storytelling (Spanish version)

La idea esta enfocada en la experiencia de disfrutar lo que compramos y lo que pasa después cuando no sabemos donde guardarlo.

Este insight es muy importante porque cuando compramos no pensamos en donde guardaremos nuestra compra.

Pensamos en los buenos momentos que pasaremos con lo que tenemos.
Aquí esta el problema…  después no sabemos donde guardarlo cuando tenemos poco espacio.

En el Billboard vemos la solución a ese problema pero de una forma positiva metiendo las experiencias que vivimos dentro de un almacén.

“Tu te diviertes, nosotros lo guardamos”

You enjoy it, We Store it. ( Tagline approved)
Fun! We Store Everything (Original tagline)

Thank you!