Monday, November 28, 2016

Florida Lumber. Cover design

A surreal scene created in Adobe Photoshop as you can see my digital technique here,  where I developed an analogy, replacing Christmas lights with lumber doors.

Details:
On this image, the client needed to communicate the doors variety and to send a greeting for Christmas to their customers. With the power of design and strong concept, we produce a picture, mixing imagery of doors for creating a Christmas tree. Is important to mention our client is a leading supplier of lumber, doors, paint and building materials. Please look at the post-production elements below.

Introduction:
Florida Lumber is the leader in providing quality building materials, lumber, steel, doors, hardware, and paints in the South Florida region.
Theme: Christmas
Category: Print
Entry Type: Magazine
Tagline: From our store to your home

Credits:
Agency: GMG Advertising
Advertiser: Florida Lumber
Topic: Christmas Day
Category: Print
Entry Type: Magazine
Account Executive: Erica Martin
Concept Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Copywriter: Mike Beovides
Photography: Florida Lumber / Shutterstock





Photoshop Manipulation Tutorial Christmas Ad


Textures: zoom in









Final artwork



Elements: Shutterstock images






Thinking









Final Artwork




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