Monday, August 22, 2011

Design of the book's annual report Big ideas, great results

As part of this project, I designed the layout for the mall Aventura Plaza annual report, which shows all the branches of the company, as well as the information sent in the brief. I followed the brand guidelines along with the photographs taken by photographers.

Currently, the company operates 11 stores in Chile, four in Peru (under the Mall Aventura Plaza brand), and one in Colombia. There are a number of large regional shopping centers located throughout the country that are anchored by department stores and hypermarkets. This includes the parent company's Falabella department stores as well as Tottus hypermarkets.

Agency: McCann Worldgroup
Entry Type: Annual Report
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Executive Account: Tatiana Mosquera
Art Director: Mark Zuniga
Graphic Designer: Mak Zuniga
Copywriter: Pablo Velasquez