Friday, August 26, 2022

AeroGarden Smart Farming at Home

AeroGarden Smart farming at home from plant to plate.

AeroGardens are designed to help you grow your own herbs, vegetables, salad greens or flowers at home. 
You can enjoy your own self-watering garden that anyone can enjoy. With AeroGARDEN, you can grow, savor and repeat your freshness year round. Simply insert your pre-seeded pods, add water and our patented Liquid Nutrients and your plants will flourish in no time.

Advertiser: AeroGarden
Project: Advertising Ad. Self project
Live site:
Art Director: Mark Zuniga
Copywriter: AeroGarden
Photography: Mark Zuniga

Making Of

Thursday, August 25, 2022

Swatch Black Magic

Featuring an oversized BIOCERAMIC case and bezel in matte black, this BIG BOLD BIOCERAMIC watch is beautifully designed with a black silicone strap with a dark gray print. In addition to enhancing the white superlight feature on the black hands, the solid black dial emphasizes the sense of adventure. Inspired by a compass needle, the second hand amplifies the sense of adventure. It was the massive basalt formations and dark caves that inspired this timepiece, and if you look closely enough, you will be able to see them.

Black Magic. Look close enough and you'll see the monumental basalt formations and deep, dark caves that inspired this timepiece.

Advertiser: Swatch
Project: Advertising Ad
Live site:
Art Director: Mark Zuniga
Copywriter: Swatch
Photography: Mark Zuniga
Type: Self project

Making of

Thursday, June 30, 2022

Keep Coronavirus Out of Your School

Advertiser: Dove
Tagline: Keep Coronavirus Out of Your School
Copy: Wash your hands more often for about 20 seconds and will help keep Coronavirus out of your classroom.
The more we practice and make it work, the sooner we can get back to normal.
Software: Cinema 4D / Adobe Illustrator / Adobe Photoshop
3D Artist: Mark Zuniga
Retoucher: Mark Zuniga

In the beginning when I was starting this project, I wanted to communicate to young people the importance of washing their hands more often in order to avoid getting infected with the virus. Creating this communication graphic and visual has been a challenging task for me. 
I began to visualize the school and research its surroundings, then I found what resources to use for making the ad funny, so I decided to put a blue slider in the middle of the way to the classrooms in order to show the school lockers and a Corona Virus character sliding with spikes, at the end of the path, you can see classmates watching as Coronaviruses escape from school.
The use of Cinema 4D gave me the opportunity to model objects and parametric primitives, to set up correct lighting and how the light affects a scene, to use, activate and position cameras, to take advantage of materials, textures, and colors to finally render the scene using Cinema 4D.