Unleashing the Power of Design: Elevating Quinde Shopping Plaza's Marketing Campaigns to New Heights
As I embarked on my journey as a graphic designer in the marketing department of Quinde Shopping Plaza, I knew that consistent and impactful communication would be the key to success. Guided by the brand's identity and the essence of its logo, I embarked on a mission to create visually stunning designs that captured the hearts and minds of our target audience.
At the present moment, the brand is owned by Parque Arauco, a company that manages shopping malls in Chile, Peru, and Colombia, and it is a subsidiary of Parque Arauco. The company manages 24 shopping malls under its management.
Team Corporate (in-house) Marketing:
Chairman & CCO: Enrique Melian
Marketing Director: Paul Tejada
Digital Director: Pedro Melian
Art Director: Mark Zuniga
An Anniversary Celebration like No Other:
One of the first challenges I tackled was designing captivating campaigns for Quinde Shopping Plaza's anniversary celebrations. Leveraging a mix of guerrilla marketing, print advertisements, direct marketing, and themed activations within the mall, I orchestrated an immersive experience that left a lasting impression on visitors. Through a blend of creativity and strategic thinking, we celebrated this milestone in grand style, fostering a sense of excitement and community among shoppers.
Seasonal Spectaculars:
With a deep understanding of the power of seasonal campaigns, I conceptualized and executed unforgettable experiences for visitors during special occasions such as Christmas and Children's Day. From enchanting decorations that adorned the mall to interactive experiences that delighted young and old alike, our campaigns created a sense of wonder and joy. By strategically integrating digital platforms, including innovative social media campaigns, we effectively communicated our promotions, driving engagement and footfall to the mall.
Recognizing the immense potential of social media as a marketing tool, I spearheaded dynamic and engaging campaigns to reach our target audience online. By harnessing the power of captivating visuals, persuasive storytelling, and interactive content, we created a digital presence that resonated with our followers. From exclusive promotions and contests to behind-the-scenes glimpses of mall events, our social media channels became a hub of excitement and anticipation.
Every design decision I made was driven by a desire to make a lasting impact. Whether it was creating eye-catching signage, developing visually stunning advertisements, or designing captivating brochures and flyers, I focused on conveying the essence of Quinde Shopping Plaza through each piece. Every color, font, and layout choice was carefully considered to evoke emotions, communicate messages effectively, and inspire action.
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Christmas campaign
My time at Quinde Shopping Plaza as a graphic designer in the marketing department was a whirlwind of creativity, innovation, and impactful design. Through my contributions, I successfully amplified the brand's message, engaged the target audience, and propelled the mall to new heights of success. I take pride in my role as a visual storyteller and look forward to continuing my journey, crafting unforgettable experiences that leave a lasting imprint in the hearts of visitors to Quinde Shopping Plaza.
