Project Overview:
The objective of this project was to design a website banner that addresses a recurring customer concern: how to easily identify authentic products from the official collaboration between ESD x RAW Rolling Papers.
This concept explores a visual communication approach that reinforces product authenticity while building consumer confidence. In this case study, I share the creative thinking, strategic rationale, and design criteria behind the proposed solution, demonstrating how visual storytelling can help solve a real brand communication challenge.
For a deeper look into the complete creative idea, please visit the following link click here
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