Thursday, June 30, 2022

Keep Coronavirus Out of Your School

Advertiser: Dove
Tagline: Keep Coronavirus Out of Your School
Copy: Wash your hands more often for about 20 seconds and will help keep Coronavirus out of your classroom.
The more we practice and make it work, the sooner we can get back to normal.
Software: Cinema 4D / Adobe Illustrator / Adobe Photoshop
3D Artist: Mark Zuniga
Retoucher: Mark Zuniga

In the beginning when I was starting this project, I wanted to communicate to young people the importance of washing their hands more often in order to avoid getting infected with the virus. Creating this communication graphic and visual has been a challenging task for me. 
I began to visualize the school and research its surroundings, then I found what resources to use for making the ad funny, so I decided to put a blue slider in the middle of the way to the classrooms in order to show the school lockers and a Corona Virus character sliding with spikes, at the end of the path, you can see classmates watching as Coronaviruses escape from school.
The use of Cinema 4D gave me the opportunity to model objects and parametric primitives, to set up correct lighting and how the light affects a scene, to use, activate and position cameras, to take advantage of materials, textures, and colors to finally render the scene using Cinema 4D.

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