Sunday, July 2, 2017

Label design for Nutrament. Fuel your now

Nutrament is a nutritional vitamin drink brand. Whether you need a drink to fuel your game or just one for a quick snack Nutrament lets you make the most of your day.

In these proposals for the new label design, I tried to capture an urban and energy essence for their new brand personality. The design of labels is vibrant and colorful. 
Also, it has a color by flavor. 
The hand-drawn is simple and authentic; it has movement, and the tone in art is contrasting and dramatic. The spot that stands out in the artwork is a sporting life.

When conceptualizing the label design, I kept the "color by flavor" system for its products. As you can see, the packaging for every flavor has different colors while maintaining the same consistent design.

Primary target audience: urban, male, typically Afro/Hispanic Caribbean.
Copy: Energy Nutrition Drink.
Tagline: "Fuel Your Now."
Flavors: Vanilla, Chocolate, Strawberry, Banana, Coconut, and Mango.

Nutritional information:
• 16g of protein
• 35% daily value of 24 vitamins and minerals
• Made with real skim milk 
• Excellent source of high-quality protein, calcium and vitamin D

Brand: Nutrament
Project: Proposals for a new label
Topic: Sporting life
Entry type: Paper wraparound label.
Software: Adobe Illustrator & Adobe Photoshop
Illustration: Marco Zuniga
Graphic Designer: Marco Zuniga
Digital Artist: Marco Zuniga
Motion Graphics Designer: Marco Zuniga


Color by flavor:
Coconut, Mango, Strawberry, Chocolate, and Vanilla.

Background by flavor:

Flavor collection:

Thinking: The hand-drawn

Coloring line art in Photoshop

Social media content:


The color of the brand by flavor:


Nutrament template: Diecut

Animated GIFs:

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