Introduction:
In this project, the client needed an identity to reflect its youthful and energetic personality to goal promote its academic and cultural value of children in an academy.
For this project, I needed to develop some advertising pieces and marketing support such as a brand collateral, a logotype, a slogan, flyers, button badges, school signs, and billboards.
Details:
Into the logotype design, I was inspired in personality traits of children such as actions, attitudes, and behaviors. When I thought of pictorial mark design, I represented the idea when the children have fun playing patty cake. As a result, it helped us to be more consistent with the name Patty Cake Academy.
The next step it was to create the tagline "Fun, care, health and learn!" That helped us to emphasize the philosophy of the Academy. I designed icons to symbolize and represent those areas. In outdoor marketing, we use a call to action which is "Register Now" to induce our audience.
This post is my step-by-step process to create their logotype design and marketing support.
Credits:
Advertiser: Patty Cake Academy
Project: Logotype design and marketing support
Inspiration: A classic kids song
Software: Adobe Illustrator & Adobe Photoshop
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Digital Artist: Marco Zuniga
Motion Graphics Designer: Marco Zuniga
Photography: Stock images
Inspiration:
A classic kids song Patty Cake
Slogan:
"Fun, care, health and learn!"
Logotype:
Brand Identity:
Marketing support:
"Fun, care, health and learn!"
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