Baptist Hospital. Health Campaign / Food & Wine Event. Communication strategy

West Kendall Baptist Hospital.  HEALTH CAMPAIGN
Brand website: https://baptisthealth.net/en/pages/home.aspx

Credits:
Agency: GMG Advertising Agency. Miami FL
Advertiser: Healthy West Kendall Baptist Hospital
Proposal: Health Campaign
Entry Type: Selling idea
Account Director: Victoria Labarta
CEO: Mike Beovides
Copywriter: Victoria Labarta
Head of Art: Marco Zuniga
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Photographer: Ines Diaz

The Problem:

In the Kendall community, many people are admitted to the Healthy West Kendall Baptist Hospital due to health concerns related to poor nutrition and lack of a healthy lifestyle.
A. Kendalodians do not have proper resources communicated to them regarding nutrition and healthy living.
B. The community lacks the drive and motivation to change their lifestyle and indulge in healthy food.
C. The community is often excluded from popular events as it is not known as a source for organized community events.

The Solution:

GMG Agency Seeks to provide the West End Citizens with solutions to their nutrition problems.
1. The Calendar
2. Food & Wine Event.

By partnering with WKBapistHospital GMG is committed to helping the community live a happy, healthy lifestyle that inspires and catches like wildfire. 

A campaign called "I love to eat smart" was created to build awareness of this problem and motivate people to change their lifestyle and feel proud of living healthy.

Agenda:

1. Health Campaign

• Selling idea
• Thinking creative: Rational & Emotional
• The logotype
• Logotype name
• Logotype applications
• The Logotype: Campaign applications
• Healthy events calendar
• Video Agency Presentation
• PDF Agency Presentation

• 2. Food & Wine Event: 
  Communication Strategy

• The idea & graphic application

  • The Idea
  • The layout
  • The logotype
  • Photography:fFeel & look
• Communication Strategy
• Graphic pieces
• Brainstorming: My sketches

The Execution

Thinking creative: Rational

 Thinking creative: Emotional

The Logotype & Name:

Logotype applications:

The logotype: Campaign applications

Healthy Events calendar:

• Healthy Restaurant: Bamboo Café
• Nutritious events
• Monthly Recipe

Video Agency Presentation:

PDF Presentation:

• Who we are
• What we do
• Wy us

Healthy West Kendall Baptist Hospital.  FOOD & WINE EVENT

Credits:

Agency: GMG Advertising Agency. Miami FL

Advertiser: Healthy West Kendall Baptist Hospital
Art Director: Marco Zuniga
Art Director & Graphic Design: Marco Zuniga
Project: 
Food & Wine Event: Communication Strategy

The idea & Graphic Application of Logotype:

• The Idea
• The layout
• The logotype
• Photography: feel & look

Communication Strategy:

Graphic pieces:

Healthy Calendar:

My sketch before the presentation:

See more PDF Presented:

http://issuu.com/emezeta/docs/baptist_health_foundation-_i_love_t/1

© 2015 Marco Zuniga