Sunday, October 18, 2015

Chifans. Peruvian Chinese Cuisine. Brand Identity

Details:
The goal was to create an identity for this Peruvian Chinese Cuisine that would stand out in an oversaturated market. This brand identity focused mainly on the Peruvian clientele. Customers will be able to identify the brand by its primary colors and food. Also, a funny Asian character is created to communicate and promote ingredients and delicious recipes on social media. To display marketing support, please check out the link below.

Introduction:
Chifans is a Peruvian-Chinese restaurant located in Miami, Fl-Kendall area.

Assignment:
By developing its brand identity, ad press, promoting the business in the social media, participating in different events in the community and other marketing strategies.

Results:
Chifans was able to increase the sales of delivery services by giving a great alternative to Peruvian food in the Kendall area. 

Agenda: Touchpoints

- Brand identity
Logotype
Color concept
Typography
Backgrounds
Photographic style
The Character
Merchandising
Events and promotions
Social media promotions
The Chalkboard
Ideas behind the brand: Sketch design
Credits:
Advertiser: Chifans
Entry Type: Brand Identity
Category: Food
Chifans Manager: Cesar Kcomt
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga


Brand identity


Business cards




Responsive mobile design


Brand Identity: Pitch Presentation

Logotype

Colors



Typography
Specials icons
Identify dishes, food, and prices

Backgrounds

Photographic style



Names for the food




The application
Icons | Names | Colors | Photography | Typography



The character



Character Personality



Social Media:



Mr. Chifans:




Proposals for menu boards:




Other suggestions:


Artworks of Business cards:



Pin button badge:



T-Shirt 
Brand Quote



Vehicles:
Promotional vinyl
Events and promotions





Menu board design
Cover 1:
Cover 2:
Inside:

Chalkboard

Before: The digital design 




The Handwriting:
Artist: Marco Zuniga
Materials: Chalk and pencil






Social content: promotions











Ideas behind the brand
Sketch Design









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