Tuesday, December 15, 2015

Maximum Flavor. Brand Guidelines

Introduction:

Filled with the love of food at a young age, Adrianne focused her efforts on her one true aspiration, gourmet cuisine. At age 27, Adrianne has enjoyed an incredible number of accolades during her remarkable journey in becoming a recognized and decorated chef. Coining the catch phrase, “Maximum Flavor,” Adrianne has managed to exceed to the “maximum” degree. From graduating top of her class at Johnson & Wales University to now owning and operating her own restaurant, Chef Adrianne’s Vineyard Restaurant, and Wine Bar.
Website: www.chefadriannes.com

Credits:
Agency: GMG Advertising Agency. Miami FL
Advertiser: Maximum Flavor
Entry Type: Basic Brand Identity
Category: Food
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Photos: Chef Adrianne

Agenda:
  • Welcome to The Maximum Flavor
    • Inspiration
    • Reflecting Adrianne Calvo
    • Our values and personality
    • Design essence
  • INSTRUCTIONS
    • Maximum Flavor: Naming
    • Logo
    • Logo - do’s and don’ts
  • COLOR PALETTE
    • Brand colors
    • Reflecting Adrianne Calvo
    • Design essence
    • Our values and personality
  • MARKETING SUPPORT
    • Front of pack summary
    • Typography
    • Jar lid layout
    • Adrianne’s signature
    • Trademarks, approval & contact




Brand Guidelines































© 2015 Marco Zuniga

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