Credits:
Agency: Base Agency
Advertiser: Survival Apnea
Account Director: Julio Araujo
Creative Director: Lorenzo Llosa
Copywriter: Lorenzo Llosa
Concept Art Director: Marco Zuniga
Art Director: Marco Zuniga
Web Graphic Designer: Marco Zuniga
Web Developer: Gian Carlo Castillo
Key:Functionality - Interactivity - Look & feel - Colors - Icons
Introduction:
Over the years the freediving community has accumulated, tested and perfected knowledge and training methods to enhance breath hold and overall under water performance. Freedivers have a high level of awareness on the different phases the human body and mind go through during a breath hold scenario. They have developed an efficient “Underwater Conduct” that helps them save oxygen, move efficiently and avoid injuries, increasing the safety and joy of their activity.
In January 2014, inspired by their passion for the Ocean and the joy one goes through when engaging intensely with Nature, the “Survival Apnea Team” put together fun and effective courses which aim to share “Freedivers knowledge” with other water enthusiasts. The courses will deepen and develop understanding on how to prepare for and how to behave the moment you go below the surface on a single breath.
Photos: Apnea Facebook
Sketch
Proposal 2
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