Wednesday, October 12, 2011

Plaza Vea Brand. Recap at Publicis Worldwide 2007

Introduction:
Plaza Vea Supermarket currently operates 118 stores throughout Peru, which makes it the largest chain in its category in this country. There are 11 locations in Chile, 4 in Peru (under the Mall Aventura Plaza brand), and 1 in Colombia. They are large regional shopping malls anchored by multiple department stores and hypermarkets. This includes the parent company's Falabella department stores and Tottus hypermarkets.

Publicis Lima. Effie Silver Awards on retail category.
Plaza Vea campaign openings of new stores.




Plaza Vea Supermarket Campaigns

Credits:
Date Range: 2006 - 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck
Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Free shopping campaign

Main photo


Logotype

TV Spot

Free shopping TV 30s.


Mother's Day campaign

Credits:
Date Range: 2006 - 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck
Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Logotype


Main photography


TV Spots

Mother's Day TV 15s.


Mother's Day TV 30s.



Back to school campaign

Credits:
Date Range: 2006 - 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck
Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Main photography


Logotype


TV Spot


TV deals promotion
Credits:
Date Range: 2006 - 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck
Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Main photography


TV Spot


Others ads
Credits:
Date Range: 2006 - 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck
Jr. Art Director / Senior Graphic Designer: Marco Zuniga


Anniversary covers



Promotional campaign


Product catalogs. Inside pages

Steak catalog


Furniture catalog


Toys catalog


Bus wrap application


Pictorial marks
















Brand licensing promotions






Source: Memories at Leo Burnett

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