McCann WorldGroup 2010. Mall Aventura Plaza campaigns and promotions

A family journey at Mall Plaza

Credits:

Agency: McCann WorldGroup
Advertiser: Mall Aventura Plaza

Category: Entertainment & Recreation

Medium Type: 360˚ Campaign
Creative Director: Mauricio Fernandez-Maldonado

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Copywriter: Pablo Velasquez

Account Executive: Tatiana Mosquera

TV Spot 30sec.

Animatic storyboard

Art direction: Photoshoot

At store

The cinema

Food court

The roller coaster

Amusement park

The shopping mall

The supermarket

Indoor banners

Flyers

Billboard

Working

With your purchases, you'll win a journey to Punta Cana

Credits:

Agency: McCann WorldGroup

Advertiser: Mall Aventura Plaza

Creative Director: Mauricio Fernandez-Maldonado

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Copywriter: Pablo Velasquez

Account Executive: Tatiana Mosquera

Masterpiece

Indoor banners

Billboard

Bus stop

Flyers
Front & back

Win rewards for your purchases

Credits:

Agency: McCann WorldGroup
Advertiser: Mall Aventura Plaza

Creative Director: Mauricio Fernandez-Maldonado

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Copywriter: Pablo Velasquez

Account Executive: Tatiana Mosquera

Masterpiece

Point of sale

Indoor banners

Win a family journey

Credits:

Agency: McCann WorldGroup
Advertiser: Mall Aventura Plaza

Creative Director: Mauricio Fernandez-Maldonado

Art Director: Mark Zuniga

Graphic Designer: Mark Zuniga

Copywriter: Pablo Velasquez

Account Executive: Tatiana Mosquera

Masterpiece

Art direction: photoshoot

Title: The best place to shop. Campaign 

Credits:

Agency: McCann WorldGroup
Advertiser: Mall Aventura Plaza

Creative Director: Mauricio Fernandez-Maldonado

Art Director: Marco Zuniga

Graphic Designer: Marco Zuniga

Copywriter: Pablo Velasquez

Account Executive: Tatiana Mosquera

Main artwork

Art Direction photoshoot

Title: A great rock star in a great place. Promotion 

Credits:
Agency: McCann WorldGroup
Advertiser: Mall Aventura Plaza

Creative Director: Mauricio Fernandez-Maldonado

Art Director: Marco Zuniga

Graphic Designer: Marco Zuniga

Copywriter: Pablo Velasquez

Account Executive: Tatiana Mosquera

Main photography

Billboard

Flyers

Merchandising

Banners indoor