This project involved designing and developing the website for RedFish Miami, including key sections such as About, Menus, The Chef, and Contact Information. Additionally, we worked on the homepage prior to the official launch to generate brand awareness and attract an audience while creating content for both the website and social media channels.
The main goal was to build a strong digital identity that reflected the essence of the restaurant, its culinary offerings, and the story behind its concept. To achieve this, we implemented an attractive visual design and an intuitive navigation system that enhanced the user experience.
During development, we focused on optimizing the content to improve search engine visibility (SEO), ensuring the website was accessible and engaging across both mobile and desktop devices. At the same time, we crafted social media content strategies to create anticipation and connect with potential customers before the official launch.
This project was not just a digital initiative but also a comprehensive branding and communication strategy that helped RedFish Miami establish a strong online presence and attract new diners.
Credits:
Advertising Agency: GMG Advertising
Brand: RedFish Restaurant
Project: Website
CEO: Mike Beovides
Art Director: Mark Zuniga
Web Designer: Mark Zuniga
Photographer: Erick Coego
Project Completion Date: 2020
The Project:
