Wednesday, August 27, 2025

AI Turns a Pet Dryer into a Lifestyle Moment

Have you ever seen an image of a product that instantly transports you to a cozy scene and makes you think, “I need this!”? That’s the magic of a lifestyle image. It’s not just a photo it’s a story that makes the product irresistible. But what if your budget is tight and you don’t have a big production crew? 

Let me show you how I tackle daily challenges like turning a simple product photo of a pet dryer into a stunning lifestyle image that looks straight out of a high-end studio, using nothing but creativity, ingenuity, and the power of AI.



Credits:
Brand: Metrovac
Project: Lifestyle image
Art Director: Mark Zuniga
AI Prompt Designer: Kevin Kaicedo
Retoucher: Mark Zuniga
Project Completion Date: 2025

Step 1: BRIEF: Information & Goals

Our journey began with a clear brief. We gathered all the essential details: product images, specs, and its Amazon listing. The pet dryer’s features were:

  • Dual 26,370 RPM motor turbines for powerful airflow.
  • Wall-mounted for convenience and space-saving.
  • Two-speed settings for versatility.
  • Safe, gentle drying without heat.
  • Built to last—perfect for professional groomers.

The goal was to visualize this product in a real environment a cozy, inviting grooming space where the pet dryer feels essential.


Step 2: Photo References for AI: Research & Direction

Before jumping into creation, we scoured Google for reference images to shape the artistic direction. We looked for:
  • The perfect setting: a grooming station with a warm, friendly vibe.
  • The right dog breed: one that matched the product’s target audience.
  • Mood and composition: how the pet, product, and environment should align.
These references became the visual compass for our AI work.



Step 3: AI: Generated Image Prompts, Remixes, and Refinement

Armed with references, we dove into AI tools using detailed prompts to generate an image 70% true to our vision. Uploading references in Sora within ChatGPT, we played with prompts, tested countless remixes, and finally selected the image that best captured the feeling we wanted.

The AI-generated image wasn’t perfect, but it was the foundation a springboard that saved us hours of work and expensive photoshoot costs.



PROMPT:
Create a hyperrealistic render of a beige-colored labradoodle being blow-dried by a human hand from a wall-mounted vacuum-powered pet dryer in a professional veterinary or grooming setting. The dog is seated calmly on a metal veterinary exam table, which is mounted to a tiled wall. The dog's coat is short-haired, and the airflow should visibly disturb the fur-showing motion through subtle ripples or individual hairs lifting with the stream.
The vacuum unit is mounted securely on the wall, and must closely follow the design of the reference image provided-particularly the shape, surface detail, and structure. A flexible black hose extends from the unit, ending in a narrow, pointy nozzle that is actively aimed at the dog's side or back. The nozzle should appear to be in use, with fine hairs in the air or gentle fur movement for realism.
The dog's expression is relaxed or mildly curious, facing slightly forward with natural posture, as if used to being groomed. The scene should feel like a still frame from a high-end product demonstration, clean and authentic.
Use natural, diffused lighting-soft shadows and realistic metal reflections. Background is minimal: light-colored tiles, stainless steel surfaces, and functional, professional details expected in a real vet or grooming room.
Emphasize anatomical accuracy of the dog, functionality and believability of the vacuum unit, and realistic fur interaction with air.
Style: Hyperrealistic photography-style render
Camera Angle: Medium eye-level shot
Camera Motion: Still or stabilized as if from a product shoot
Lighting: Natural, soft daylight
Color Palette: Neutral and clinical-gray, white, steel, beige Mood: Clean, calm, practical



Step 4: Photoshop Retouch: Bringing It All Together

Next came the real craftsmanship: retouching in Photoshop. We refined the AI image to seamlessly integrate the product using classic and AI-powered tools:

Pen tool, patch tool, and clone stamp to clean up the scene.
Spot healing and layer masks to make sure the product blended naturally.
Generative Expand in Photoshop Beta to fill in missing elements and expand the scene.
Curves, levels, and selective color for a perfect color match.

Even though we started with only a few images of the product (some front-facing and a few others to guide the details), we managed to recreate the pet dryer’s true look—placed in a cozy grooming space, looking as natural as possible.







Step 5: Final Polish: Matching Realism with AI’s Power

The final image was more than just a picture—it was a lifestyle moment. We transformed a basic product photo into a scene that showed how the Dual Motor Pet Dryer fits perfectly in a pet lover’s world. It made the product feel real and essential.



How AI Helped Us And How It Can Help You Too

At the start, we faced a tight budget and no professional photo studio. But AI turned out to be our secret weapon—reducing production time and costs dramatically. Instead of needing a large crew or endless resources, we relied on:

✅ AI-powered prompts to create a visual direction that matched our references.
✅ AI retouching tools to elevate our images to professional levels.
✅ Fewer resources, faster output—and still an image that wowed our audience.

This project proves (and shows you too!) that AI isn’t just a trendy buzzword it’s a powerful, practical tool. It empowers small teams and even solo creatives to produce stunning, studio-level work—without the studio-level budget.

Final Thoughts

If you’re like me someone who loves to create, no matter the budget remember: AI can turn your ideas into beautiful, tangible stories. This lifestyle image wasn’t just about the product; it was about using creativity, research, and the power of AI to tell a story that resonates.

Let me know if you’d like to dive deeper into AI workflows or explore similar solutions for your next project!

Tuesday, February 18, 2025

Previous Design & Redesigned Version

Here are some client websites before and after my redesign. On the left, you’ll see the original version, and on the right, the transformed site I created.

Academy for International Education Charter School 
Previous Design (Left) | Redesigned Version (Right)



Revamped Version


Xochimex Cantina Grill.
Previous Design (Left) | Redesigned Version (Right)


Revamped Version


Credits:
Advertising Agency:  GMG Advertising
Project: Website design
CEO: Mike Beovides
Art Director: Mark Zuniga
Web Designer: Mark Zuniga
Photographer: Erick Coego
 Project Completion Date: 2020

Redfishby Chef Adrianne web design

This project involved designing and developing the website for RedFish Miami, including key sections such as About, Menus, The Chef, and Contact Information. Additionally, we worked on the homepage prior to the official launch to generate brand awareness and attract an audience while creating content for both the website and social media channels.

The main goal was to build a strong digital identity that reflected the essence of the restaurant, its culinary offerings, and the story behind its concept. To achieve this, we implemented an attractive visual design and an intuitive navigation system that enhanced the user experience.

During development, we focused on optimizing the content to improve search engine visibility (SEO), ensuring the website was accessible and engaging across both mobile and desktop devices. At the same time, we crafted social media content strategies to create anticipation and connect with potential customers before the official launch.

This project was not just a digital initiative but also a comprehensive branding and communication strategy that helped RedFish Miami establish a strong online presence and attract new diners. 

Credits:
Advertising Agency:  GMG Advertising
Brand: RedFish Restaurant
Project: Website
CEO: Mike Beovides
Art Director: Mark Zuniga
Web Designer: Mark Zuniga
Photographer: Erick Coego
Project Completion Date: 2020




The Project:












Thursday, January 23, 2025

LitLabs Brand Guidelines

We are dedicated to crafting an exceptional brand for cats and dogs, blending creativity and expertise. Our journey begins by mapping and organizing every detail of our process, ensuring a clear and structured approach to building a unique brand that speaks to the needs of pets and their owners.

From research and product development to collaborations with top manufacturers and suppliers, our team is fully engaged in identifying the different types of jobs and responsibilities required at each step. This comprehensive effort covers everything from understanding pet behaviors and preferences to creating high-quality, innovative products designed to enhance their lives.

Every piece of our work is driven by a passion for pets and a commitment to quality. At LitLabs, we take pride in ensuring that every aspect of our brand development whether it's research, product design, or partnerships is executed with precision and care, guaranteeing that our products meet the highest standards.

Initial Prototype: First iteration



Mapping the Path to a Clear Vision by Organizing Our Process for LitLabs Branding



The pet industry is saturated with numerous brands and a wide range of price points, but many fail to stand out in a professional, creative, and quality-driven way. Few brands truly focus on delivering innovative products that differentiate themselves in a meaningful way. We saw this as an opportunity to disrupt the market.

At ESD Distributions, a company already successful in selling smoking-related products through e-commerce platforms like Amazon, eBay, and others in collaboration with RAW Rolling Papers.

We decided to think bigger. We wanted to expand into a new niche one that merges the lifestyle of smokers with the needs of pet owners.

Enter LitLabs: a fresh, unique brand of pet products designed specifically for dogs and cats, but with a twist it speaks directly to pet owners who also embrace the smoking lifestyle. By creating products that align with the vibe of smoking culture while ensuring they meet the high standards pet lovers expect, we carved out a distinct space in the market.

With this vision, our next step was to establish clear brand guidelines and a blueprint for creating a cohesive, recognizable identity across all touchpoints. From packaging to messaging, the goal was to ensure every element of LitLabs speaks to our dual audience: smokers who are passionate about their pets. Our guidelines focus on delivering a blend of creativity, quality, and a distinct, lifestyle-driven aesthetic, ensuring that we don’t just create products we create an experience for both the pet and the owner.

Credits:
Company: ES Distributions
Brand: LitLabs
Category: Consumer Goods
Project: Brand Guidelines
CEO: Jaime Escobar
Art Director: Mark Zuniga
Head of Creative: Mark Zuniga
Graphic Designer: Ricardo
Videographer and animator: Kevin Caicedo